Melissa Zolla is the “Jar Tender” at The Firefly Group, though her more conventional title is Creative Director and Client Relationship Manager. Born in Neptune, New Jersey, and raised in Hobe Sound, Florida, Melissa has a unique work background and strong business ethics.
Melissa’s previous employer was a renowned attorney for whom she successfully planned and executed high-end special events and other community involvement initiatives. Guest attendance ranged from 500 to crowds as large as 15,000 and included government and business leaders and celebrities.
Melissa has more than 20 years of event management, community relations, and project management experience. Her areas of focus include: comprehensive community outreach planning and implementation, marketing, social media campaign strategy development and implementation, graphic design, collateral materials development, and event management.
Melissa is also extremely accomplished in successful stakeholder engagement, grassroots advocacy building and creative strategies for increasing public involvement for government clients. She is also accomplished in the areas of budget coordination and management, timelines and logistics, volunteer recruitment and coordination and nonprofit fundraising events for which she has received numerous awards.