Social media has become an essential and entrenched part of our daily lives. It’s how an increasingly larger portion of our population stay in touch, form opinions, receive their news and information, make their purchases, and engage with brands.
As with other digital industries, social media continues to rapidly evolve. Audience attention spans are decreasing as the volume of information users are subjected to increases. The ability to reach your target audiences through social media has tremendous value, but to achieve real impact, these tools need to be used consistently and strategically.
Firefly can help you craft a realistic marketing plan that includes social media as an important element in building and maintaining your relationships with your target audiences. We’ll create a social media brand-building strategy that reaches your target audiences, cultivates and nurtures your connections with them, generates engagement and loyalty and keeps your followers happy.
Areas of expertise:
- Assessment of your current social media platforms
- Development of social media content and advertising strategy and plan
- Content Curation, daily management and real-time posting
- Social Media Advertising campaigns
- Reporting and analysis