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Dear friends,
It's been a busy, stressful time at The Firefly Group since life as we know it changed. But we're not complaining. We're very fortunate to have been able to continue working - and we've been doing it as safely and cleverly as possible.
For us, this has been an opportunity to harness our creativity, spark bold ideas and launch new ways of operating so we can help our clients and community.
As businesses in Florida begin reopening, we are also hearing stories of some that are not. Just this week, a popular local yoga studio posted to their Facebook page that her small studio would not survive the pandemic and has closed its doors. The closing of such small businesses means huge losses for our community, and as a small business owner myself, I feel her pain.
This health crisis has brought to light the vulnerabilities in many businesses, whether it's too small a physical space to conduct social distancing, or not having the best tools and technologies available to effectively communicate with our customers.
Many businesses now recognize their websites are outdated, their social media pages haven't been posted to in months, and they aren't using e-marketing software to build relationships with their target audiences.
A crisis is the perfect time to challenge the status quo and re-imagine how we can do things better in this new business environment.
If we are to survive and thrive in this new world, we will all have to make permanent changes in the way we operate our businesses and nurture our relationships with people.
Please know that Firefly is here to help you navigate these uncharted waters. If you just want to bounce an idea off of us, or if you'd like to refresh your brand, update your website or rethink your digital, and social media strategies, we are open for business and here to help.
Despite the uncertainty of the past two months, our "fireflies" spent much of our time in what is referred to as creative flow and produced some outstanding work on behalf of our clients. I'm proud to share some of it with you. Maybe there's a spark here for your business!
Stay strong, stay connected and take good care,
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