A SWOT brings together a small but diverse group of people - whether they are senior management, frontline employees, board members, or other stakeholders - for an engaging discussion about the organization.
While you may be able to conduct the SWOT on your own, it may result in a less effective, less productive exercise than having a neutral, third-party individual facilitate the process. (That would be me, by the way!)
- Will employees be as open and forthcoming if the head of the organization or other senior staff member is standing in the front of the room, unintentionally guiding the outcome with their commentary?
- Will everyone stay on track without a third-party representative gently but skillfully guiding the process?
- If you don’t use an outside consultant to conduct the SWOT, compile results and offer recommendations who will be accountable within your organization to make it happen?